Email is one of the few things that all internet users have in common. Email is free, user friendly and everywhere! This is what makes it such a powerful marketing tool!

Marketing studies have shown that it typically takes at least seven exposures before most people will respond to advertising. I know I have some members of my team who received email from me for six months before they finally asked for more information.

Ask any top marketer on the internet what the key to success is and they will say – The List! Specifically, an opt-in list. This is the name and email address of all the people who have contacted you about your opportunity and given you permission to email them.

Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An effective headline, whether in an email, ad or book, will literally force your potential customers to want to learn more.

What’s the most important thing about your website? The fact that it’s YOURS! Everyone has their own unique personality, their own style. Your website is the perfect place to showcase that! As I said before, it needs what I call “SOUL”. Be creative, be honest, be YOU! Think about what you have to say to […]